The principals of q plus q share many complementary talents. For example, they both began their careers as interviewers and expanded their experience to all aspects of market research.
In 1990, Antje Zottl led a Rhein Main central office that explored market opportunities in the new German federal states. At about the same time, Melanie von Richthofen studied media and communication sciences in Mainz and Pamplona (Spain). When she completed her academic career, she also worked as head of a central office, in Wiesbaden. Antje Zottl moved into project management and worked directly with clients. Later, Melanie von Richthofen followed the same path.
Both manage to align their professional and family lives, while constantly expanding their executive experience.
Their backgrounds in social science, client service, and hands-on application of proven methodology give q plus q a deep understanding of complex business questions and how to analyze them.
And their years of experience in managing national and international research studies have earned them detailed expertise in all the study designs and methodologies of classic and modern research.